Effectiveness of customer centric initiatives in life insurance industry : an empirical study

von Thareja, Kimi
Veröffentlicht in Corporate strategies & innovations in the emerging global economy (2008)

CRM in life insurance industry : issues, strategies & innovations

von Thareja, Kimi
Veröffentlicht in Corporate strategies & innovations in the emerging global economy (2008)

Customer Relationship Management in service organisations : prospects and areas of research

von Saini, Anil K.
Veröffentlicht in International journal of management practice (2012)