Integrated marketing communications and their effects on customer switching intention

von Thaichon, Paramaporn
Veröffentlicht in Journal of relationship marketing (-2016)

Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services

von Thaichon, Paramaporn
Veröffentlicht in Asia Pacific journal of marketing and logistics (2016)

The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers

von Thaichon, Paramaporn
Veröffentlicht in Journal of global scholars of marketing science (2015)

Online marketing communications and childhood's intention to consume unhealthy food

von Thaichon, Paramaporn
Veröffentlicht in Australasian marketing journal (2016)

Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context

von Jebarajakirthy, Charles
Veröffentlicht in The international journal of bank marketing (2016)

A conceptual framework for understanding and developing entrepreneurial behaviour : implications for social marketers

von Jebarajakirthy, Charles
Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2015)

From marketing communications to brand management : factors influencing relationship quality and customer retention

von Thaichon, Paramaporn
Veröffentlicht in Journal of relationship marketing (2015)

Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets : with special reference to microcredit institutions

von Jebarajakirthy, Charles
Veröffentlicht in Journal of strategic marketing (2016)

The impact of creative competence and project management on longevity of the client-advertising agency relationship

von Levin, Elizabeth
Veröffentlicht in The journal of business & industrial marketing (2016)

The influence of relationship marketing orientation on brand equity in banks

von Yoganathan, Dhanushanthini
Veröffentlicht in Journal of retailing and consumer services (2015)

The moderating role of age in customer loyalty formation process

von Thaichon, Paramaporn
Veröffentlicht in Services marketing quarterly (-2016)

Internet service providers' service quality and its effect on customer loyalty of different usage patterns

von Quach, Sara
Veröffentlicht in Journal of retailing and consumer services (2016)

An empirical model of home internet service quality in Thailand

von Thaichon, Paramaporn
Veröffentlicht in Asia Pacific journal of marketing and logistics (2014)

Achieving customer loyalty through service excellence in internet industry

von Thaichon, Paramaporn
Veröffentlicht in International journal of quality and service sciences (2014)

The development of service quality dimensions for internet service providers : retaining customers of different usage patterns

Veröffentlicht in Journal of retailing and consumer services (2014)