Strengthening loyalty of online gamers : goal gradient perspective

von Teng, Ching-I
Veröffentlicht in International journal of electronic commerce (2017)

Assessing customer-capturing strategies considering networkink effects and multiple adoption

von Tseng, Fan-Chen
Veröffentlicht in International journal of internet marketing and advertising (2014)

Team participation and online gamer loyalty

von Teng, Ching-I
Veröffentlicht in Electronic commerce research and applications (2014)

Carefulness matters : consumer responses to short message service advertising

von Tseng, Fan-Chen
Veröffentlicht in International journal of electronic commerce (2016)

AI DESIGN TO INNOVATION

von Huang, Tzu-Ling
Veröffentlicht in AMCIS (26. : 2020 : Online) A vision for the future ; Volume 1 of 5 (2021)

An empirical investigation into the sources of customer dissatisfaction with online games

von Tseng, Fan-chen
Veröffentlicht in International journal of e-business research (2011)

A comprehensive model of the effects of online store image on purchase intention in an e-commerce environment

von Chen, Ming-yi
Veröffentlicht in Electronic commerce research (2013)

You can make it : expectancy for growth increases online gamer loyalty

von Liao, Gen-Yih
Veröffentlicht in International journal of electronic commerce (2017)

Online gamers' preferences for online game charging mechanisms : the effect of exploration motivation

von Tseng, Fan-Chen
Veröffentlicht in International journal of e-business research (2015)

Managing customer relationships by gender

von Teng, Ching-I
Veröffentlicht in Journal of business-to-business marketing (-2016)

What factors determine the usage of online games one year later?

von Nguyen, Huynh Van
Veröffentlicht in International journal of e-business research (-2016)

Superior customer value and network size in markets characterized by network effects

von Tseng, Fan-chen
Veröffentlicht in E-business models, services and communications (2008)

Effects of personality on service quality in business transactions

von Teng, Ching-I
Veröffentlicht in The service industries journal (2007)

How to use technical terms in ads? : an FCB grid perspective

von Teng, Ching-i
Veröffentlicht in British journal of management (2010)

Reasons for avatar gender swapping by online game players : a qualitative interview-based study

von Chou, Yu-Jen
Veröffentlicht in International journal of e-business research (2014)

When does frustration not reduce continuance intention of online gamers? : the expectancy disconfirmation perspective

von Liao, Gen-Yih
Veröffentlicht in Journal of electronic commerce research (2016)

Partial comparative messages in competition

von Teng, Ching-i
Veröffentlicht in British journal of management (2009)

Source effect of advertised reference price influences on transaction value in online shopping environments

von Lo, Shao-kang
Veröffentlicht in Electronic commerce research (2013)

Administrator-users contribute more to online communities

von Teng, Ching-I
Veröffentlicht in Information & management (2022)

Brand equity effects on bidding strategies in an online environment : evidence from eBay coin auctions

Veröffentlicht in International journal of e-business research (2014)