Measuring financial literacy of the housewife to generate marketing strategies

von Eti, Serkan
Veröffentlicht in Handbook of research on decision-making techniques in financial marketing (2020)

Evaluating the importance of behavioral finance in the financial marketing area : an analysis of Turkish academic studies

von Yüksel, Serhat
Veröffentlicht in Handbook of research on decision-making techniques in financial marketing (2020)