Is that your final answer? : improving and moving beyond standard multiple choice marketing questions

von Brodowsky, Glen H.
Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2008)

Integrating cross-cultural marketing research training in international business education programs : it's time, and here's why and how

von Taylor, Ruth Lesher
Veröffentlicht in Journal of teaching in international business (2012)

Is that your final answer? : improving and moving beyond standard multiple choice marketing questions

von Brodowsky, Glen H.
Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2009)