The brand I call home? : employee-brand appropriation at IKEA

von Tarnovskaya, Veronika V.
Veröffentlicht in Branded lives (2011)

Activating stakeholders : an approach by MNCs in emerging markets

von Tarnovskaya, Veronika V.
Veröffentlicht in Business, society and politics (2012)

Branding capability of technology born globals

von Altshuler, Liliya
Veröffentlicht in The journal of brand management (2010)

Internalising a brand across cultures : the case of IKEA

von Tarnovskaya, Veronika V.
Veröffentlicht in International journal of retail & distribution management (2011)