Field sales management control : towards a multi-level theory

von Tarkiainen, Anssi
Veröffentlicht 2007

Product involvement in organic food consumption : does ideology meet practice?

von Tarkiainen, Anssi
Veröffentlicht in Psychology & marketing (2009)

Alternative pathways to utilizing customer knowledge : a fuzzy-set qualitative comparative analysis

von Chari, Simos
Veröffentlicht in Journal of business research (2016)

Strategies for reducing the environmental impact of impulse buying

von Obukhovich, Svetlana
Veröffentlicht in Sustainable marketing, branding, and reputation management (2023)

Online content : who is willing to pay and for what?

von Tarkiainen, Anssi
Veröffentlicht in International journal of business information systems (2014)

Toward an improved conceptual understanding of consumer ambivalence

von Sipilä, Jenni
Veröffentlicht in Academy of Marketing Science AMS review (2018)

Effectual and causal reasoning in the adoption of marketing automation

von Mero, Joel
Veröffentlicht in Industrial marketing management (2020)

How the source of word-of-mouth influences information processing in the formation of brand attitudes

von Herold, Kristiina
Veröffentlicht in Journal of marketing for higher education (2016)

The effect of website usage and virtual community participation on brand relationships

von Ellonen, Hanna-Kaisa
Veröffentlicht in International journal of internet marketing and advertising (2010)

Managerial cognition and dominant logic in innovation management : empirical study in media industry

von Bergman, Jukka-Pekka
Veröffentlicht in International journal of business innovation and research (2015)

The effect of magazine Web site usage on print magazine loyalty

von Ellonen, Hanna-Kaisa
Veröffentlicht in JMM (2010)

Organizational factors enhancing customer knowledge utilization in the management of key account relationships

von Salojärvi, Hanna
Veröffentlicht in Industrial marketing management (2010)

The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process

von Sipilä, Jenni
Veröffentlicht in Journal of business research (2017)

More than skin-deep : the influence of presence dimensions on purchase intentions in augmented reality shopping

von Lavoye, Virginie
Veröffentlicht in Journal of business research (2023)

How service values influence the processing of word-of-mouth in the evaluation of credence beliefs

von Herold, Kristiina
Veröffentlicht in Journal of marketing for higher education (-2017)

Dynamic capabilities, operational changes, and performance outcomes in the media industry

von Jantunen, Ari
Veröffentlicht in Journal of business research (2018)

Sales manager and sales team determinants of saleperson ethical behaviour

Veröffentlicht in European journal of marketing (2009)

Special issue on psychological ownership : a concept of value to the marketing field

Veröffentlicht 2015

Individual psychological ownership : concepts, evidence, and implications for research in marketing

Veröffentlicht in Journal of marketing theory and practice (2015)

Creating loyalty towards magazine websites : insights from the double jeopardy phenomenon

Veröffentlicht in International journal of e-business research (2014)