Consumer attitude towards luxury brands : an empirical study

von Tak, Preeti
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2016)

Using UTAUT 2 model to predict mobile app based shopping : evidences from India

von Tak, Preeti
Veröffentlicht in Journal of Indian business research (2017)

Social comparison of luxury fashion brands : impact of ostentation and media habits

von Tak, Preeti
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of marketing management (2017)