Marketing planning : operationalising the market orientation strategy

von Taghian, Mehdi
Veröffentlicht in Journal of marketing management (2010)

Female consumers as agents of change for transforming the environmental sustainability landscape

von D'Souza, Clare
Veröffentlicht in International journal of consumer studies (2017)

Cross-cultural comparison of consumer pre-purchase decision-making : anti-aging products

von Assawavichairoj, Sutthipat
Veröffentlicht in Asia Pacific journal of marketing and logistics (2017)

Integrating precautionary principle approach in sustainable decision-making process : a proposal for a conceptual framework

von D'Souza, Clare
Veröffentlicht in Journal of macromarketing (2010)

Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East

von D'Souza, Clare
Veröffentlicht in Journal of strategic marketing (2018)

The marketing audit and organizational performance : an empirical profiling

von Taghian, Mehdi
Veröffentlicht in Journal of marketing theory and practice (2008)

Market fit and business performance : an empirical investigation

von Taghian, Mehdi
Veröffentlicht in Journal of strategic marketing (2010)

Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention

von D'Souza, Clare
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2007)

A study of older Australians' volunteering and quality of life : empirical evidence and policy implications

von Taghian, Mehdi
Veröffentlicht in Journal of nonprofit & public sector marketing (2012)

Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?

von Hulbert, Bev
Veröffentlicht in Journal of strategic marketing (2015)

An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability

von D'Souza, Clare
Veröffentlicht in Journal of strategic marketing (2015)

The effect of benign and malicious envies on desire to buy luxury fashion items

von Loureiro, Sandra Maria Correia
Veröffentlicht in Journal of retailing and consumer services (2020)