Electronic word of mouth : definitions and concepts

von Tabbane, Rym Srarfi
Veröffentlicht in Capturing, analyzing, and managing word-of-mouth in the digital marketplace (2016)

Segmentation of the senior market : how do different variable sets discriminate between senior segments?

von Koubaa, Yamen
Veröffentlicht in Journal of marketing analytics (-2017)

On the use of structural equation modelling in marketing image research

von Koubaa, Yamen
Veröffentlicht in Asia Pacific journal of marketing and logistics (2014)

Digital economy: emerging technologies and business innovation : Second International Conference, ICDEc 2017, Sidi Bou Said, Tunisia, May 4-6, 2017, proceedings

Veröffentlicht 2017