The role of marketing in contemporary innovation processes : the perspective of transition economies

von Szymura-Tyc, Maja
Veröffentlicht in Conference on Marketing and Business Strategies for Central & Eastern Europe (19 : 2011 : Wien) Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe (2011)

The role of marketing in enhancing the competitiveness of Polish firms in the process of transition

von Szymura-Tyc, Maja
Veröffentlicht in Conference on Marketing and Business Strategies for Central & Eastern Europe (17 : 2009 : Wien) Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe (2009)

The role of marketing intellectual capital in creating competitive advantage in the international market - theoretical assumptions and empirical evidence of Polish firms competing...

von Szymura-Tyc, Maja
Veröffentlicht in Journal of economics & management (2009)

Innovativeness and internationalisation of the Polish economy : the transition process perspective

von Szymura-Tyc, Maja
Veröffentlicht in Journal of economics & management (2015)

International marketing in Europe

Veröffentlicht 2012

The marketing intellectual capital as a source of competitive advantage in the CEE markets

von Szymura-Tyc, Maja
Veröffentlicht in Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe (2007)

Metodologiczne aspekty badania stopnia monopolizacji rynku : na przykładzie rynku zmechanizowanego sprze̜tu gospodarstwa domowego i rynku mebli w latach 1983 - 1985

von Szymura-Tyc, Maja
Veröffentlicht in Studia finansowe (1989)

Measuring the degree of firms' internationalization at their early stages of international commitment

von Szymura-Tyc, Maja
Veröffentlicht in Journal of economics & management (2013)

A snapshot of different issues on marketing in emerging economies : editorial to the special section

von Wagner, Udo
Veröffentlicht in Journal of business research (2016)

Internationalisation and innovation in networks

von Szymura-Tyc, Maja
Veröffentlicht in Conference on Marketing and Business Strategies for Central & Eastern Europe (20 : 2012 : Wien) Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe (2012)

Organizational culture and firms' internationalization, innovativeness and networking behaviour : Hofstede approach

von Szymura-Tyc, Maja
Veröffentlicht in Entrepreneurial business and economics review (2016)

Internationalization process of e-commerce enterprises : prerequisites, barriers and basic modes

von Grochal-Brejdak, Magdalena
Veröffentlicht in Journal of economics & management (2013)

The internationalisation process of an e-commerce entrepreneurial firm : the inward-outward internationalisation and the development of knowledge

von Grochal-Brejdak, Magdalena
Veröffentlicht in Entrepreneurial business and economics review (2018)

Innovation complementarity, cooperation partners, and new product export : evidence from Poland

von Lewandowska, Małgorzata Stefania
Veröffentlicht in Journal of business research (2016)