Determinants of selling effectiveness : the importance of declarative knowledge to the personal selling concept

von Szymanski, David M.
Veröffentlicht in Journal of marketing (1988)

The impact of national cultures on Finnish-French Teamwork

von Szymanski, David M.
Veröffentlicht 2000

Identifying the generics-prone consumer : a meta-analysis

von Szymanski, David M.
Veröffentlicht in Journal of marketing research (1987)

Customer satisfaction and firm performance : insights from over a quarter century of empirical research

von Otto, Ashley S.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

Does innovativeness enhance new product success? : Insights from a meta-analysis of the evidence

von Szymanski, David M.
Veröffentlicht in The profit impact of marketing strategy project (2009)

Innovativeness and new product success: insights from the cumulative evidence

von Szymanski, David M.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2007)