Interdisciplinary approaches to product design, innovation, & branding in international marketing

Veröffentlicht 2012

The role of strategic alliances in high-technology new product development

von Kotabe, Masaaki
Veröffentlicht in International marketing ; Vol. IV (2006)

Interdisciplinary approaches to product design, innovation, & branding in international marketing

Veröffentlicht 2012

Perspective : the emergence of product design as a field of marketing inquiry

von Luchs, Michael
Veröffentlicht in The journal of product innovation management (2011)

Global marketing

von Gillespie, Kate
Veröffentlicht 2022

From the special issue editors: product design research and practice : past, present and future

von Swan, K. Scott
Veröffentlicht in The journal of product innovation management (2011)

Does "the China Option" influence subsidiary technology sourcing strategy?

von Swan, K. Scott
Veröffentlicht in Journal of international management (2009)

Global versus multidomestic: culture's consequences on innovation

von Allred, Brent B.
Veröffentlicht in Contemporary issues in multinational strategy and structure (2004)

Process technology sourcing and the innovation context

von Allred, Brent B.
Veröffentlicht in The journal of product innovation management (2014)

Is "do what you do best and outsource the rest" an appropriate technology sourcing strategy?

von Allred, Brent B.
Veröffentlicht in A new generation in international strategic management (2007)

Exploring robust design capabilities, their role in creating global products, and their relationship to firm performance

von Swan, K. Scott
Veröffentlicht in International marketing ; Vol. V (2006)

Innovation and product management : a holistic and practical approach to uncertainty reduction

Veröffentlicht 2015

Perspective : a review of marketing research on product design with directions for future research

von Luchs, Michael G.
Veröffentlicht in The journal of product innovation management (2016)

Design thinking : new product development essentials from the PDMA

Veröffentlicht 2016