The effects of exposure-order and market entry-information on brand preference : a dual process model

von Niedrich, Ronald W.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2008)

When and how should retailers rationalize the size and duration of price discounts?

von Weathers, Danny
Veröffentlicht in Journal of business research (2015)

A social learning perspective on sales technology usage : preliminary evidence from an emerging economy

von Onyemah, Vincent
Veröffentlicht in The journal of personal selling & sales management (2010)

Property lines in the mind : consumers' psychological ownership and their territorial responses

von Kirk, Colleen P.
Veröffentlicht in Journal of consumer research (2018)

Investing the self : the effect of nonconscious goals on investor psychological ownership and word-of-mouth intentions

von Kirk, Colleen P.
Veröffentlicht in Journal of behavioral and experimental economics (2015)

Optimizing time-limited price promotions

von Hanna, Richard
Veröffentlicht in Journal of marketing analytics (2016)

Assessing three sources of misresponse to reversed likert items

von Swain, Scott D.
Veröffentlicht in Journal of marketing research (2008)

Corporate social responsibility, customer orientation, and the job performance of frontline employees

von Korschun, Daniel
Veröffentlicht in Journal of marketing (2014)

The role of channel quality in customer equity management

von Dong, Weimin
Veröffentlicht in Journal of business research (2007)

Why consumers respond differently to absolute versus percentage descriptions of quantities

von Weathers, Danny
Veröffentlicht in Marketing letters (2012)

Consumer responses to bonus pack and product enlargement claims

von Carlson, Jay P.
Veröffentlicht in Journal of marketing theory and practice (2016)

I'm proud of it : consumer technology appropriation and psychological ownership

von Kirk, Colleen P.
Veröffentlicht in Journal of marketing theory and practice (2015)

Commitment in marketing channels : mitigator or aggravator of the effects of destructive acts?

von Kim, Stephen K.
Veröffentlicht in Journal of retailing (2011)