An interactive marketing communication model in new product diffusion

von Sussan, Fiona
Veröffentlicht in Krishnamurthy, Sandeep, - 1967- Contemporary research in e-marketing ; 1 (2005)

Converging and diverging forces on customer satisfaction : comparative empirical analysis of Hollywood movies in the U.S. and China

von Sussan, Fiona
Veröffentlicht in Society for Advancement of Management SAM advanced management journal (2016)

Mixed messages in marketing communications about food and obesity

von Gould, Stephen J.
Veröffentlicht in Obesity, business and public policy (2008)

Digital privacy : a conceptual framework for business

von Rice, James C.
Veröffentlicht in Journal of payments strategy & systems (2016)

The digital entrepreneurial ecosystem

von Sussan, Fiona
Veröffentlicht in Small business economics (2017)

Person-level entrepreneurial orientation : clues to the "entrepreneurial mindset"?

von Krueger, Norris F.
Veröffentlicht in International journal of business and globalisation (2017)

Student centered learning about consumer behavior using feature films

von Meamber, Laurie A.
Veröffentlicht in Delivering value in turbulent times (2012)

Introspecting the spiritual nature of a brand divorce

von Sussan, Fiona
Veröffentlicht in Journal of business research (2012)

An integrative apporach to eWOM and marketing communications

von Weisfeld-Spolter, Suri
Veröffentlicht in Corporate communications (2014)

The entrepreneurial ecosystem in South Korea : a review

von Sussan, Fiona
Veröffentlicht in Entrepreneurship and talent management from a global perspective (2016)

Extracting nuances of cross-cultural concerns for marketing : a study using muslim/western reviews concerning two films

von Sussan, Fiona
Veröffentlicht in Marketing theory and applications ; 2012=Vol. 23 (2013)

Stakeholder considerations and timeliness of action by managers in the military

von Hagan, Melvin Francis
Veröffentlicht in International journal of applied management science (2016)

The Digital Entrepreneurial Ecosystem : a critique and reconfiguration

von Song, Abraham K.
Veröffentlicht in Small business economics (2019)

Entrepreneurial ecosystems : place-based transformations and transitions

Veröffentlicht 2018

Is there a global multichannel consumer?

Veröffentlicht in International marketing review (2015)

Trade-off between creativity and productivity in technology-based SMEs performance : policy implications in South Korea

von Sussan, Fiona
Veröffentlicht in Journal of the Asia Pacific economy (2017)

Not all adaptive selling to omni-consumers is influential : the moderating effect of product type

von Yurova, Yuliya
Veröffentlicht in Journal of retailing and consumer services (2017)

Guiding when the consumer is in control : the moderating effect of adaptive selling on the purchase intention of the multichannel consumer

von Rippé, Cindy B.
Veröffentlicht in The journal of consumer marketing (2016)