Wu zhi ge

Veröffentlicht 198406

Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries

von Wang, Ying
Veröffentlicht in International business review (2010)

Modeling online advertising : a cross-cultural comparison between China and Romania

von Wang, Ying
Veröffentlicht in Journal of marketing communications (2010)

Familiarity, beliefs, attitudes, and consumer responses toward online advertising in China and the United States

von Sun, Shaojing
Veröffentlicht in Journal of global marketing (2010)

Examining the role of beliefs and attitudes in online advertising : a comparison between the USA and Romania

von Wang, Ying
Veröffentlicht in International marketing review (2010)

An online advertising model : comparing China and the US

von Wang, Ying
Veröffentlicht in Journal of current issues and research in advertising (2010)

Managing international public relations : a close look at American multinational corporations

von Wang, Ying
Veröffentlicht in International business in the 21st century ; Vol. 1: Are you ready? (2011)

Chinese luxury consumers : motivation, attitude and behavior

von Wang, Ying
Veröffentlicht in Journal of promotion management (2011)

Motivation for luxury consumption : evidence from a metropolitan city in China

von Wang, Ying
Veröffentlicht in Research in consumer behavior (2010)

Examining beliefs and attitudes toward online advertising among Chinese consumers

Veröffentlicht in Direct marketing (2009)