Models of the adoption and diffusion of innovations : some investigations and extensions

von Sultan, Fareena
Veröffentlicht 1987

Models of the adoption and diffusion of innovations : some investigations and extensions

von Sultan, Fareena
Veröffentlicht 1987

The case for "benevolent" mobile apps

von Urban, Glen L.
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2015)

Time preferences for products and attributes and the adoption of technology-driven consumer durable innovations

von Sultan, Fareena
Veröffentlicht in Journal of economic psychology (1993)

Tuning in and tuning out : media multitasking among youn consumers

von Bardhi, Fleura
Veröffentlicht in Journal of consumer behaviour (2010)

Antecedents and consequences of information technology usage in NPD : a comparison of Dutch and US companies

von Barczak, Gloria
Veröffentlicht in The journal of product innovation management (2008)

Factors influencing Chinese youth consumers' acceptance of mobile marketing

von Gao, Tao
Veröffentlicht in The journal of consumer marketing (2010)

Combining related and sparse data in linear regression models

von Vanhonacker, Wilfried R.
Veröffentlicht 1989

Combining related and sparse data in linear regression models

von Vanhonacker, Wilfried R.
Veröffentlicht 1989

The role of expectations in the adoption of innovative consumer durables : some preliminary evidence

von Holak, Susan L.
Veröffentlicht in Journal of retailing (1987)

Big Data and consumer behavior : imminent opportunities

von Hofacker, Charles F.
Veröffentlicht in The journal of consumer marketing (2016)

Combining related and sparse data in linear regression models

von Vanhonacker, Wilfried R.
Veröffentlicht in Journal of business & economic statistics (1990)

Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets

von Sultan, Fareena
Veröffentlicht in Journal of interactive marketing (2009)

Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China

Veröffentlicht in Thunderbird international business review (2012)

Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance

Veröffentlicht in Journal of business research (2013)

Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing

Veröffentlicht in Business horizons (2012)

Morph the Web to build empathy, trust and sales

Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2009)