Living the corporate rebrand : the employee perspective

von Stuart, Helen
Veröffentlicht in Corporate reputation review (2012)

The effect of organizational structure on corporate identity management

von Stuart, Helen
Veröffentlicht in Revealing the corporation (2003)

Managing a corporate brand in a challenging stakeholder environment : charity branding

von Stuart, Helen
Veröffentlicht in International studies of management and organization (-2016)

An identity-based approach to the sustainable corporate brand

von Stuart, Helen Joyce
Veröffentlicht in Corporate communications (2011)

A new cephalopod mollusk collected on the Presidential Cruise of 1938

von Stuart, Helen G.
Veröffentlicht 1941

Positioning the corporate brand as sustainable : leadership de regueur

von Stuart, Helen Joyce
Veröffentlicht in The journal of brand management (2013)

Anew cephalopod Molluak collected on the presidential cruise of 1938

von Stuart, Helen C.
Veröffentlicht 1938

A new cephalopod mollusk collected on the Presidential Cruise of 1938

von Stuart, Helen C.
Veröffentlicht 1941

Corporate branding : an employee perspective

von Stuart, Helen
Veröffentlicht in Contemporary perspectives on corporate marketing (2013)

Cause-related marketing

von Dann, Susan
Veröffentlicht in Social entrepreneurship ; Vol. 2: Approaches to financing social entrepreneurship (2013)

Brand champion behaviour : its role in corporate branding

von Yakimova, Raisa
Veröffentlicht in The journal of brand management (2017)

Aligning identity and strategy : corporate branding at British Airways in the late 20th century

von Balmer, John M. T.
Veröffentlicht in California management review (2009)