Linking market share strategies to salesforce objectives, activities, and compensation policies

von Strahle, William
Veröffentlicht in The journal of personal selling & sales management (1986)

Consumer panic : a perspective on the relevance of collective behavior for consumer behavior

von Strahle, William M.
Veröffentlicht in Research in consumer behavior (1991)

Marketing and sales : strategic alignment and functional implementation

von Strahle, William M.
Veröffentlicht in Marketing strategy ; Vol. 3: Marketing-mix strategies - product strategy and promotion strategy (2009)