Dimensions of fit between a brand and a social cause and their influence on attitudes

von Zdravkovic, Srdan
Veröffentlicht in International journal of research in marketing (2010)

Signaling trust in print advertisements : an empirical investigation

von Fisher, James E.
Veröffentlicht in Journal of marketing communications (2010)

Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction

von Till, Brian D.
Veröffentlicht in Psychology & marketing (2008)

Incorporating a counterproductive work behavior perspective into the salesperson deviance literature : intentionally harmful acts and motivations for sales deviance

von Hochstein, Bryan W.
Veröffentlicht in Journal of marketing theory and practice (2017)

A systematic literature review of Six Sigma practices in education

von Cudney, Elizabeth A.
Veröffentlicht in International journal of six sigma and competitive advantage (2014)

Shopping on the go : how walking influences mobile shopping performance

von Stanley, Sarah M.
Veröffentlicht in International journal of electronic marketing and retailing (2018)