Toward theories of advertising : where do we go from here?

von Stafford, Marla Royne
Veröffentlicht in Advertising theory (2012)

Advertising, promotion, and new media

Veröffentlicht 2005

Why we need more replication studies to keep empirical knowledge in check : how reliable is truth in advertising research?

von Stafford, Marla Royne
Veröffentlicht in Journal of advertising research (2018)

Special issue: Effective health messages in advertising

Veröffentlicht 2015

Research and publishing in the Journal of Advertising : making theory relevant

von Stafford, Marla Royne
Veröffentlicht in Journal of advertising (-2016)

How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages

von Stafford, Marla Royne
Veröffentlicht in Journal of advertising research (2024)

Analyzing the effectiveness of pro-social advertising appeals : special issue preview

von Stafford, Marla Royne
Veröffentlicht in Journal of advertising research (2023)

Health consciousness or familiarity with supplement advertising : what drives attitudes toward dietary supplements?

von Willis, Erin
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2016)

Marketing for public health : we need an app for that

von Stafford, Marla Royne
Veröffentlicht in Journal of consumer affairs (2011)

Reaching consumers through effective health messages : a public health imperative

von Stafford, Marla Royne
Veröffentlicht in Journal of advertising (2015)

Consuming as a family : modes of intergenerational influence on young adults

von Mittal, Banwari
Veröffentlicht in Journal of consumer behaviour (2010)

Being human : how anthropomorphic presentations can enhance advertising effectiveness

von Hart, Phillip
Veröffentlicht in Journal of current issues and research in advertising (2017)

The convergence of not-for-profit services and the social enterprise

von Coleman, Joshua
Veröffentlicht in The Routledge handbook of service research insights and ideas (2020)

Advertising, promotion, and new media

Veröffentlicht 2005

The moderating role of celebrity worship on attitudes toward celebrity brand extensions

von Kowalczyk, Christine M.
Veröffentlicht in Journal of marketing theory and practice (2013)

Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media

von Kowalczyk, Christine M.
Veröffentlicht in International journal of consumer studies (2016)

Private information in a social world : assessing consumers' fear and understanding of social media privacy

von Fox, Alexa K.
Veröffentlicht in Journal of marketing theory and practice (2018)

Are products more real on reality shows? : an exploratory study of product placement in reality television programming

von Kowalczyk, Christine M.
Veröffentlicht in Journal of current issues and research in advertising (2012)

Defining and understanding communications planning : a current assessment and an exploratory study

von McKenzie, Karen E.
Veröffentlicht in Journal of promotion management (2009)

The future of consumer decision making in the age of new media promotions and advertising

von Faber, Ronald J.
Veröffentlicht in Advertising, promotion, and new media (2015)