Demographic and psychographic antecedents of ecologically conscious consumer behaviour : an empirical investigation

von Srivastava, Kavita
Veröffentlicht in International journal of Indian culture and business management (2017)

Consumer attitude towards brand-extension incongruity : the moderating role of need for cognition and need for change

von Srivastava, Kavita
Veröffentlicht in Journal of marketing management (2012)

Consumer perception of brand personality : an empirical evidence from India

von Srivastava, Kavita
Veröffentlicht in Global business review (2016)

Service quality, corporate brand image, and switching behavior : the mediating role of customer satisfaction and repurchase intention

von Srivastava, Kavita
Veröffentlicht in Services marketing quarterly (2013)

Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services

von Srivastava, Kavita
Veröffentlicht in Journal of Indian business research (2013)

Exploring the multidimensional role of involvement and perceived risk in brand extension

von Srivastava, Kavita
Veröffentlicht in International journal of commerce and management (2011)

A scheme for e-business knowledge management through semantic web

Veröffentlicht in Corporate strategies & innovations in the emerging global economy (2008)