Targeting college students on Facebook? : how to stop wasting your money

von Sashittal, Hemant Chaitanya
Veröffentlicht in Business horizons (2012)

Interact with me on my terms : a four segment Facebook engagement framework for marketers

von Hodis, Monica Alexandra
Veröffentlicht in Journal of marketing management (2015)

Is your brand a living entity?

von Sashittal, Hemant Chaitanya
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2014)

Entifying your brand among Twitter-using millennials

von Sashittal, Hemant Chaitanya
Veröffentlicht in Business horizons (2015)

The six facets model of technology management : a study in the digital business industry

von Liao, Annie
Veröffentlicht in International journal of innovation and technology management (2013)

The prowess and pitfalls of Bayesian structural equation modeling : important considerations for management research

Veröffentlicht in Journal of management (2015)

Looking inside the black box of growth efforts in declining small firms : the role of growth factors, planning, and implementation

von DeMartino, Richard
Veröffentlicht in Entrepreneurial growth (2015)

Bayesian structural equation modeling with cross-loadings and residual covariances : comments on Stromeyer et al.

von Asparouhov, Tihomir
Veröffentlicht in Journal of management (2015)