The strategic role of the sales force in internal market intelligence dissemination : a multilevel conceptual framework and empirical examination

von Sridharan, Srinivas
Veröffentlicht 2004

Marketing in subsistence markets : innovation through decentralization and externalization

von Ritchie, Robin
Veröffentlicht in Product and market development for subsistence marketplaces (2007)

Product development for the BoP : insights on concept and prototype development from University-based student projects in India

von Viswanathan, Madhu
Veröffentlicht in The journal of product innovation management (2012)

Understanding consumption and entrepreneurship in subsistence marketplaces

von Viswanathan, Madhu
Veröffentlicht in Journal of business research (2010)

Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact

von Viswanathan, Madhu
Veröffentlicht in Journal of macromarketing (2014)

Exploratory navigation and salesperson performance : investigating selected antecedents and boundary conditions in high-technology and financial services contexts

von Plouffe, Christopher R.
Veröffentlicht in Industrial marketing management (2010)

Designing marketplace literacy education in resource-constrained contexts : implications for public policy and marketing

Veröffentlicht in Journal of public policy & marketing (2009)

Markets and marketing research on poverty and its alleviation : summarizing an evolving logic toward human capabilities, well-being goals and transformation

von Sridharan, Srinivas
Veröffentlicht in Marketing theory (2017)

Subsistence entrepreneurship, value creation, and community exchange systems : a social capital explanation

Veröffentlicht in Journal of macromarketing (2014)

Transformative subsistence entrepreneurship : a study in india

Veröffentlicht in Journal of macromarketing (2014)

Editorial: Introduction to a special section on subsistance marketplaces : moving bottom-up from marketplace insights to managerial impications

Veröffentlicht in Journal of marketing management (2014)

Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy

Veröffentlicht in Journal of public policy & marketing (2012)

Understanding poverty and promoting poverty alleviation through transformative consumer research

Veröffentlicht in Journal of business research (2013)