The policy, consumer, and ethical dimensions of covert marketing : an introduction to the special section

von Sprott, David E.
Veröffentlicht in Journal of public policy & marketing (2008)

Ingredient branding for a luxury brand : the role of brand and product fit

von Moon, Hakil
Veröffentlicht in Journal of business research (2016)

Price endings, left-digit effects, and choice

von Manning, Kenneth C.
Veröffentlicht in Journal of consumer research (2009)

Handbook of research on customer engagement

Veröffentlicht 2019

Multiple unit price promotions and their effects on quantity purchase intentions

von Manning, Kenneth C.
Veröffentlicht in Journal of retailing (2007)

Concern with immediate consequences magnifies the impact of compulsive buying tendencies on college students' credit card debt

von Joireman, Jeff
Veröffentlicht in Journal of consumer affairs (2010)

The effect of start/end temporal landmarks on consumers' visual attention and judgments

von Bi, Sheng
Veröffentlicht in International journal of research in marketing (2021)

Preface: Pricing in electronic markets and networks

von Spann, Martin
Veröffentlicht in Electronic markets (2010)

What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging

von Herrmann, Andreas
Veröffentlicht in Total quality management & business excellence (-2017)

A longitudinal analysis of income-based tax regressivity of state-sponsored lotteries

von Miyazaki, Anthony D.
Veröffentlicht in Journal of public policy & marketing (1998)

The influence of tactile input on evaluation of retail product offerings

von Grohmann, Bianca
Veröffentlicht in Journal of retailing (2007)

Building consumer self-control : the effect of self-control exercises on impulse buying urges

von Sultan, Abdullah J.
Veröffentlicht in Marketing letters (2012)

The tax incidence of lotteries : evidence from five states

von Hansen, Ann
Veröffentlicht in Journal of consumer affairs (2000)

Reducing online privacy risk to facilitate e-service adoption: the influence of perceived ease of use and corporate credibility

von Featherman, Mauricio S.
Veröffentlicht in The journal of services marketing (2010)

Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements

von Muehling, Darrel D.
Veröffentlicht in Journal of advertising (2014)

Gamified interactions: whether, when, and how games facilitate self-brand connections

von Berger, Axel
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

Option framing and product feature recommendations : product configuration and choice

Veröffentlicht in Psychology & marketing (2013)

Consumer reactions to self-expressive brand display

Veröffentlicht 2009

The power of simplicity : processing fluency and the effects of olfactory cues on retail sales

Veröffentlicht in Journal of retailing (2013)

Clustered insights : improving eye tracking data analysis using scan statistics

Veröffentlicht in International journal of market research (2013)