Marketplace footprints : connecting marketing communication and corporate brands

von Spotts, Harlan E.
Veröffentlicht in European journal of marketing (2010)

Joe Camel : post-mortem of a brand spokesperson

von Weinberger, Marc G.
Veröffentlicht in International journal of advertising (2010)

How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement

von Spotts, Harlan E.
Veröffentlicht in Journal of advertising research (2014)

˜Anœ annotated bibliography for marketing to an older population

von Balazs, Anne L.
Veröffentlicht 1989

Publicity and advertising : what matter most for sales?

von Spotts, Harlan E.
Veröffentlicht in European journal of marketing (2014)

Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales

von Spotts, Harlan E.
Veröffentlicht in Journal of advertising research (2020)

How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising

von Spotts, Harlan E.
Veröffentlicht in Journal of advertising research (2015)

Marketing, technology and customer commitment in the new economy : proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference ; Tampa, Florida, USA, May 25-28,...

Veröffentlicht 2015

Creating and delivering value in marketing : proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference ; Washington, D.C., USA, May 28 - May 31, 2003

Veröffentlicht 2015

The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services

von Spotts, Harlan E.
Veröffentlicht in Journal of business research (2022)

Revolution in marketing : market driving changes ; proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference ; San Antonio, Texas, USA, May 24-27, 2006

Veröffentlicht 2015

Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference...

Veröffentlicht 2015