Predictive performance of customer lifetime value models in e-commerce and the use of non-financial data

von Jasek, Pavel
Veröffentlicht in Prague economic papers (2019)

PREDICTING CUSTOMER LIFETIME VALUE IN PERFORMING ARTS EXPLOITING NON-TRANSACTIONAL DATA

von Potančok, Martin
Veröffentlicht in Interdisciplinary Information Management Talks (28. : 2020 : Kutná Hora) IDIMT-2020 (2020)