Promotion metric's assumptions for the assessment and evaluation of promotion campaigns : a framework based on Mezirow's critical reflection

von Spais, George S.
Veröffentlicht in The journal of applied business research (2010)

An activity system as a behavioristic framework for the elaboration of promotion techniques

von Spais, George S.
Veröffentlicht in The journal of applied business research (2011)

An integrated bargaining solution analysis for vertical cooperative sales promotion campaigns based on the Win-Win-Win Papakonstantinidis Model

von Spais, George S.
Veröffentlicht in The journal of applied business research (2012)

How does "3-D Negotiation" move beyond in a dimension of a win-win-win approach for integrated bargaining solution analysis of vertical cooperative advertising campaigns?

von Spais, George S.
Veröffentlicht in Journal of promotion management (2014)

The evolution of consumerism in the marketing education : a critical discussion based on Mezirow's critical reflection

von Spais, George S.
Veröffentlicht in Handbook of research on consumerism in business and marketing (2014)

The case of region marketing of a Greek southwestern city : building a new image and personality of open innovation and creativity

von Spais, George S.
Veröffentlicht in Cases on SMEs and open innovation (2012)

Conceptual foundations of sponsorship research

von Johnston, Margaret A.
Veröffentlicht in Journal of promotion management (2015)

Are there "honorable merchants" in international marketing channels?

von Spais, George S.
Veröffentlicht in Thunderbird international business review (2016)

The effect of sport sponsorship programs of various sport events on stock price behavior during a sport event

von Filis, George N.
Veröffentlicht in Journal of promotion management (2012)

Measuring stock market reaction to sponsorship announcements : the case of Fiat and Juventus

von Spais, George S.
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2008)

The value of the "triple pole" approach in bargaining for vertical cooperative advertising and the research challenges for the evolution of this topic in the cooperative advertisin...

von Spais, George S.
Veröffentlicht in World review of entrepreneurship, management and sustainable development (2014)

The evolution of scholarly research on sponsorship : expectations about the future of this research domain

von Spais, George S.
Veröffentlicht in Journal of promotion management (2014)

The evolution of social marketing and social entrepreneurship education in business and management schools : conceptions, misconceptions and trends

von Spais, George S.
Veröffentlicht in European journal of international management (2016)