Measuring consumer behavior in hospitality for enhanced decision making

Veröffentlicht 2023

Capital indicators for hotel customer experience to support strategic management

von Ramos, Célia M. Q.
Veröffentlicht in Measuring consumer behavior in hospitality for enhanced decision making (2023)

From digital marketing to marketing automation : practices and answers of the Portuguese hotel sector

von Cascada, Pedro M.
Veröffentlicht in Marketing, creativity and experiential design (2021)

Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation : an eye tracking study

von Espigares-Jurado, Francisco
Veröffentlicht in Journal of retailing and consumer services (2020)