Suppliers caught in supermarket price wars : victims or victors? : insights from a Dutch price war

von Sotgiu, Francesca
Veröffentlicht in Journal of marketing research (2015)

Consumer effects of front-of-package nutrition labeling : an interdisciplinary meta-analysis

von Ikonen, Iina
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation

von Rosario, Ana Babić
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

The evolution of marketing channel research domains and methodologies : an integrative review and future directions

von Krafft, Manfred
Veröffentlicht in Journal of retailing (2015)

The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors

von Rosario, Ana Babić
Veröffentlicht in Journal of marketing research (2016)