Innovation's effect on firm value and risk : insights from consumer packaged goods

von Sorescu, Alina B.
Veröffentlicht in Journal of marketing (2008)

Building long-term firm value through innovation ; report No. 06-122

von Sorescu, Alina B.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2006)

Who introduces more radical innovations and who gains more from them? : Report No. 03-118

von Sorescu, Alina B.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2003)