New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply

von Sood, Suresh C.
Veröffentlicht in Field guide to case study research in business-to-business marketing and purchasing (2014)

Storytelling-case archetype decoding and assignment manual (SCADAM)

von Woodside, Arch G.
Veröffentlicht 2016

21st century applicability of the interaction model : does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?

von Sood, Suresh C.
Veröffentlicht in Journal of customer behaviour (2012)