Brand equity and the marketing mix : creating customer value

Veröffentlicht 1995

Self-affirmation through the choice of highly aesthetic products

von Townsend, Claudia
Veröffentlicht in Journal of consumer research (2013)

Self-affirmation through the choice of highly aesthetic products

von Townsend, Claudia
Veröffentlicht in Journal of consumer research (2012)

The inherent primacy of aesthetic attribute processing

von Townsend, Claudia
Veröffentlicht in The psychology of design (20162015)

The role of brand naming in branding strategies : insights and opportunities

von Sood, Sanjay
Veröffentlicht in Handbook on brand and experience management (2008)

The effects of brand name structure on brand extension evaluations and parent brand dilution

von Sood, Sanjay
Veröffentlicht in Journal of marketing research (2012)

Age branding

von Sood, Sanjay
Veröffentlicht in The aging consumer (2021)

Age branding

von Moody, Harry R.
Veröffentlicht in The aging consumer (2010)

<<The>> ownership effect in consumer responses to brand line stretches

von Kirmani, Amna
Veröffentlicht 1997

The ownership effect in consumer responses to brand line stretches

von Kirmani, Amna
Veröffentlicht 1997

Smart Platforms of Air Quality Monitoring: A Logical Literature Exploration

von Rahi, Pankaj
Veröffentlicht in FTNCT (2. : 2019 : Chandigarh) Futuristic trends in networks and computing technologies (2020)

Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links

von Bridges, Sheri
Veröffentlicht in Brand management ; Vol. 3 (2010)

Subjective knowledge in consumer financial decisions

von Hadar, Liat
Veröffentlicht in Journal of marketing research (2013)

The heart and the head : on choosing experiences intuitively and possessions deliberatively

von Gallo, Iñigo
Veröffentlicht in Journal of behavioral decision making (2017)

Futuristic trends in networks and computing technologies : second International Conference, FTNCT 2019, Chandigarh, India, November 22-23, 2019 : revised selected papers

Veröffentlicht 2020