The market value for product attribute improvements under price personalization

von Sonnier, Garrett P.
Veröffentlicht in International journal of research in marketing (2014)

Estimating the value of brand-image associations : the role of general and specific brand image

von Sonnier, Garrett
Veröffentlicht in Journal of marketing research (2011)

Mixed logit with bounded distributions of correlated partworths

von Train, Kenneth
Veröffentlicht in Applications of simulation methods in environmental and resource economics (2005)

The relationship between online chatter and firm value

von McAlister, Leigh
Veröffentlicht in Marketing letters (2012)

VANISH regularization for generalized linear models

von Rutz, Oliver J.
Veröffentlicht in Quantitative marketing and economics (2019)

The evolution of internal market structure

von Rutz, Oliver J.
Veröffentlicht in Marketing science (2011)

A new method to aid copy testing of paid search text advertisements

von Rutz, Oliver J.
Veröffentlicht in Journal of marketing research (2017)

A dynamic model of the effect of online communications on firm sales

von Sonnier, Garrett P.
Veröffentlicht in Marketing science (2011)

Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error

von Sonnier, Garrett P.
Veröffentlicht in International journal of research in marketing (2023)

A latent instrumental variables approach to modeling keyword conversion in paid search advertising

von Rutz, Oliver J.
Veröffentlicht in Journal of marketing research (2012)