The roles of cultural elements in international retailing of cultural products : an application to the motion picture industry

von Moon, Sangkil
Veröffentlicht in Journal of retailing (2015)

Newspapers' content policy and the effect of paywalls on pageviews

von Kim, Ho
Veröffentlicht in Journal of interactive marketing (2020)

Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry

von Song, Reo
Veröffentlicht in Marketing letters (2016)

The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?

von Song, Reo
Veröffentlicht in Journal of advertising research (2015)

The effect of product placements on the evaluation of movies

von Meyer, Jeffrey
Veröffentlicht in European journal of marketing (2016)

Green-lighting scripts in the movie pre-production stage : an application of consumption experience carryover theory

von Moon, Sangkil
Veröffentlicht in Journal of business research (2022)

Multidimensional brand equity and asymmetric risk

von Ha, Kyoungnam Catherine
Veröffentlicht in International journal of research in marketing (2021)

The effects of herding and word of mouth in a two-period advertising signaling model

von Zhen, Xueping
Veröffentlicht in European journal of operational research (2019)

Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis

von Song, Reo
Veröffentlicht in Journal of business ethics (2019)

When marketing strategy meets culture : the role of culture in product evaluations

von Song, Reo
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

Reinforcement learning and risk preference in equity linked notes markets

von Song, Reo
Veröffentlicht in Journal of empirical finance (2021)