Word of mouth marketing : a model of personal interactions in integrated marketing communication

von Hongcharu, Boonchai
Veröffentlicht in 2007 Business & Economics Society International Conference ; Vol. 1 (2007)

A conceptual framework of interactive marketing : characteristics and processes of interactive media in integrated marketing communication

von Hongcharu, Boonchai
Veröffentlicht in 2006 Business & Economics Society International Conference ; Vol. 2 (2006)

Service quality development for medium-sized life insurance companies

von Somkiat Eiamkanchanalai
Veröffentlicht in Selected papers July 2010 Business & Economics Society International Conference ; Volume 2, issue 2 (2010)

Consumer innovativeness and opinion leadership : revisiting consumer characteristics in new product diffusion model

von Somkiat Eiamkanchanalai
Veröffentlicht in Global business & economics review (2016)

A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications

von Hongcharu, Boonchai
Veröffentlicht in Journal of business & economics research (2009)

Factors influencing customer experience management and customer experience value

von Sirin Akaraputipun
Veröffentlicht in Selected papers July 2010 Business & Economics Society International Conference ; Volume 2, issue 2 (2010)

Consumption values, personal characteristics and behavioral intentions in mobile shopping adoption : = Vrijednosti pri potrošnji, osobni čimbenici i manjere ponašanja u prihvaćan...

von Assarut, Rujipun
Veröffentlicht in Market (2015)