Revisiting cultures' consequences in international marketing studies

von Soares, Ana Maria
Veröffentlicht in Journal of global scholars of marketing science (2018)

Advertising in online social networks : the role of perceived enjoyment and social influence

von Soares, Ana Maria
Veröffentlicht in Journal of research in interactive marketing (2014)

Response to advertising on online social networks : the role of social capital

von Pinho, José Carlos
Veröffentlicht in International journal of consumer studies (2015)

The impact of market-related factors on the entry mode of small and medium enterprises

von Ferreira, Marco
Veröffentlicht in Journal of transnational management (2013)

Hofstede's dimensions of culture in international marketing studies

von Soares, Ana Maria
Veröffentlicht in Journal of business research (2007)

Examining the technology acceptance model in the adoption of social networks

von Pinho, José Carlos Martins Rodrigues
Veröffentlicht in Journal of research in interactive marketing (2011)

From social to marketing interactions : the role of social networks

von Soares, Ana Maria
Veröffentlicht in Journal of transnational management (2012)

The cultural metaphor revisited : exploring dimensions, complexities and paradoxes through the Portuguese Fado

von Nielsen, Christine Sarah
Veröffentlicht in International journal of cross cultural management (2009)

Entrepreneurial orientation and export performance : the mediating effect of organisational resources and dynamic capabilities

von Monteiro, Albertina Paula
Veröffentlicht in Journal for international business and entrepreneurship development (2017)

Linking intangible resources and export performance : the role of entrepreneurial orientation and dynamic capabilities

von Monteiro, Albertina Paula
Veröffentlicht in Baltic journal of management (2017)