Creating, calculating and communicating customer value : how companies can set premium prices that customers are willing and able to pay

von Snelgrove, Todd C.
Veröffentlicht in Innovation in pricing (2018)

Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers

Veröffentlicht 2017

How a vice president of value can drive profits in B2B

von Snelgrove, Todd C.
Veröffentlicht in Innovation in pricing (2018)

Value first, then price : building value-based pricing strategies

Veröffentlicht 2022

Acing value-based sales

von Bertini, Marco
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2024)