Introducing COBRAs : exploring motivations for brand-related social media use

von Muntinga, Danie͏̈l G.
Veröffentlicht in International journal of advertising (2011)

The role of customization, brand trust, and privacy concerns in advergaming

von Wottrich, Verena M.
Veröffentlicht in International journal of advertising (2017)

The underlying mechanism of multiscreen effects

von Segijn, Claire M.
Veröffentlicht in Journal of advertising (-2016)

Developing a classification of motivations for consumers' online brand-related activities

von Muntinga, Daan G.
Veröffentlicht in Cutting edge international research (2010)

The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads

von Smit, Edith G.
Veröffentlicht in International journal of advertising (2013)

How related multiscreening could positively affect advertising outcomes

von Segijn, Claire M.
Veröffentlicht in Journal of advertising (-2017)

Attention battle : the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context

von Boerman, Sophie C.
Veröffentlicht in Breaking new ground in theory and practice (2011)

A new branch of advertising : reviewing factors that influence reactions to product placement

von Reijmersdal, Eva A. van
Veröffentlicht in Journal of advertising research (2009)

Customer magazines : effects of commerciality on readers' reactions

von Reijmersdal, Eva A. van
Veröffentlicht in Journal of current issues and research in advertising (2010)

Opening the black box : understanding cross-media effects

von Voorveld, Hilde A. M.
Veröffentlicht in Journal of marketing communications (2011)

The relation between actual and perceived interactivity : what makes the web sites of top global brands truly interactive?

von Voorveld, Hilde A. M.
Veröffentlicht in Journal of advertising (2011)

Why nonprofits are easier to endorse on social media : the roles of warmth and brand symbolism

von Bernritter, Stefan F.
Veröffentlicht in Journal of interactive marketing (2016)

The perceived interactivity of top global brand websites and its determinants

von Voorveld, Hilde A. M.
Veröffentlicht in Cutting edge international research (2010)

The online behavioural advertising icon : two user studies

von Noort, Guda van
Veröffentlicht in The changing roles of advertising (2013)

Consumers' online brand endorsements

von Bernritter, Stefan F.
Veröffentlicht in Advertising in new formats and media (2016)

The interacting role of media sequence and product involvement in cross-media campaigns

von Voorveld, Hilde A. M.
Veröffentlicht in Journal of marketing communications (2012)

Consumers' cross-channel use in online and offline purchases : an analysis of cross-media and cross-channel behavior between products

von Voorveld, Hilde
Veröffentlicht in Journal of advertising research (2016)

"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements

von Bernritter, Stefan F.
Veröffentlicht in International journal of advertising (2017)

It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions

von Chang, Hua
Veröffentlicht in International journal of advertising (2015)

Dissociating explicit and implicit effects of cross-media advertising

von Vandeberg, Lisa
Veröffentlicht in International journal of advertising (2015)