Decision making under risk : a study of models ands measurement procedures with special reference to the farmer's marketing behaviour

von Smidts, Ale
Veröffentlicht 1990

Decision making under risk : a study of models and measurement procedures with special reference to the farmer's marketing behaviour

von Smidts, Ale
Veröffentlicht 1990

Decision making under risk : a study of models and measurement procedures with special reference to the farmer's marketing behaviour

von Smidts, Ale
Veröffentlicht 1990

Print advertising : celebrity presenters

von Rossiter, John R.
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Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success

von Boksem, Maarten A. S.
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Sharing product harm information : the effects of self-construal and self-relevance

von Akpinar, Ezgi
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Neural profiling of brands : mapping brand image in consumers' brains with visual templates

von Chan, Hang-Yee
Veröffentlicht in Journal of marketing research (2018)

Survival of the fittest : the impact of fit between warehouse management structure and warehouse context on warehouse performance

von Faber, Nynke
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Organizing warehouse management

von Faber, N.
Veröffentlicht in International journal of operations & production management (2013)

The powerful triangle of marketing data, managerial judgment, and marketing management support systems

von Bruggen, Gerrit H. van
Veröffentlicht in Marketing research ; Vol. 1: The nature and scope of marketing research (2009)

Language abstraction in word of mouth

von Schellekens, Gaby A. C.
Veröffentlicht in Journal of consumer research (2010)

Ambient scent as a mood inducer in supermarkets : the role of scent intensity and time-pressure of shoppers

von Leenders, Mark A. A. M.
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Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame

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Sales and sincerity : the role of relational framing in word-of-mouth marketing

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You and I have nothing in common : the role of dissimilarity in interpersonal influence

von Tuk, Mirjam Alexandra
Veröffentlicht in Organizational behavior and human decision processes (2019)

Advancing consumer neuroscience

Veröffentlicht in Marketing letters (2014)

Cross-national logo evaluation analysis : an individual-level approach

Veröffentlicht in Marketing science (2009)

Neural responses to functional and experiential ad appeals : explaining ad effectiveness

von Couwenberg, Linda E.
Veröffentlicht in International journal of research in marketing (2017)