Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion

von Smarandescu, Laura
Veröffentlicht in Marketing letters (2015)

The role of self-control in information security violations : insights from a cognitive neuroscience perspective

von Hu, Qing
Veröffentlicht in Journal of management information systems (2015)

Priming a cross-category brand alliance : the moderating role of attribute knowledge and need for cognition

von Smarandescu, Laura
Veröffentlicht in Psychology & marketing (2013)

Consumer testimonials as self-generated advertisements : evaluative reconstruction following product usage : Report No. 05-109

von Shimp, Terence A.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2005)

Self-generated advertisements : testimonials and the perils of consumer exaggeration

von Shimp, Terence A.
Veröffentlicht in Journal of advertising research (2007)