An exploratory study on the main factors influencing the effectiveness of advertising when using celebrity endorsement

von Sliburyte, Laimona
Veröffentlicht in Conference on Marketing and Business Strategies for Central & Eastern Europe (18 : 2010 : Wien) Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe (2010)

How to measure outdoor advertising effectiveness : a case study of Lithuania

von Sliburyte, Laimona
Veröffentlicht in Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe (2008)

Preparation of a marketing strategy in an industrial company

von Virvilaite, Regina
Veröffentlicht in Marketing strategies for central and eastern Europe (2001)