Strategies for reducing the environmental impact of impulse buying

von Obukhovich, Svetlana
Veröffentlicht in Sustainable marketing, branding, and reputation management (2023)

Toward an improved conceptual understanding of consumer ambivalence

von Sipilä, Jenni
Veröffentlicht in Academy of Marketing Science AMS review (2018)

More than skin-deep : the influence of presence dimensions on purchase intentions in augmented reality shopping

von Lavoye, Virginie
Veröffentlicht in Journal of business research (2023)

How service values influence the processing of word-of-mouth in the evaluation of credence beliefs

von Herold, Kristiina
Veröffentlicht in Journal of marketing for higher education (-2017)

The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process

von Sipilä, Jenni
Veröffentlicht in Journal of business research (2017)

Are two reasons better than one? : the role of appeal type in consumer responses to sustainable products

von Edinger-Schons, Laura Marie
Veröffentlicht in Journal of consumer psychology (2018)