The seven principles of WOM and Buzz marketing : crossing the tipping point

von Mourdoukoutas, Panos
Veröffentlicht 2010

Summer camping : an extraordinary, nostalgic, and interpersonal experience

von Triantafillidou, Amalia
Veröffentlicht in Journal of vacation marketing (2013)

Extraordinary experience-based segmentation : the case of Greek summer campers

von Triantafillidou, Amalia
Veröffentlicht in Journal of hospitality marketing & management (2014)

Consumption experience outcomes : satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions

von Triantafillidou, Amalia
Veröffentlicht in The journal of consumer marketing (2014)

The seven principles of WOM and Buzz marketing : crossing the tipping point

von Mourdoukoutas, Panos
Veröffentlicht 2009

<<The>> Seven Principles of WOM and Buzz Marketing : crossing the Tipping Point

von Mourdoukoutas, Panos
Veröffentlicht 2009

Gastronomy tourism : an examination of the "Greek breakfast initiative" potential

von Stavrianea, Aikaterini
Veröffentlicht in International Conference on Applied Economics (2016 : Nikosia) Advances in applied economic research (2017)

The effects of retail store characteristics on in-store leisure shopping experience

von Triantafilidou, Amalia
Veröffentlicht in International journal of retail & distribution management (2017)

The importance of factors influencing product-harm crisis management across different crisis extent levels: a conjoint analysis

Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2009)

An empirical investigation of the relationship between market orientation and MrklS effectiveness in upscale hotels in Greece

von Chatzipanagiotou, Kalliopi C.
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2008)

Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness

von Tzoumaka, Eugenia
Veröffentlicht in Journal of marketing communications (2016)

Store atmosphere in web retailing

von Manganari, Emmanouela E.
Veröffentlicht in European journal of marketing (2009)

Balancing the media budget, reach and frequency in marketing communications : a macro approach

von Kabak, Irwin W.
Veröffentlicht in Panepistēmio (Piräus) Spudai / University of Piraeus (1990)

Mobile store environment dynamics : an interdisciplinary approach

von Vrechopoulos, Adam P.
Veröffentlicht in Handbook of research on mobile marketing management (2010)

Opportunities and threats for competitors in product-harm crises

Veröffentlicht in Marketing intelligence & planning (2010)

Product-harm crisis management : time heals all wounds?

Veröffentlicht in Journal of retailing and consumer services (2009)

The role of consumer ethical beliefs in product-harm crises

Veröffentlicht in Journal of consumer behaviour (2011)

Perceived consumer navigational control in travel websites

von Manganari, Emmanouela E.
Veröffentlicht in Journal of hospitality & tourism research (2014)

Industrial marketing

von Fotiadis, Thomas
Veröffentlicht 2023