Market information processing and organizational learning

von Sinkula, James M.
Veröffentlicht in Organizational learning and knowledge management ; Vol. 2: Learning by organizations (2008)

The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses

von Baker, William E.
Veröffentlicht in Journal of small business management (2009)

Centralization and information acquisition by in-house market research departments

von Sinkula, James M.
Veröffentlicht in Journal of business research (1988)

The effect of radical innovation in/congruence on new product performance

Veröffentlicht in Industrial marketing management (2014)