The role of the mobile medium in multichannel CRM communication

von Sinisalo, Jaakko
Veröffentlicht in International journal of electronic customer relationship management (2011)

Mobile Customer Relationship Management : a communication perspective

von Sinisalo, Jaakko
Veröffentlicht in International journal of electronic customer relationship management (2007)

Personality or skill : a qualitative study of humorous recruitment advertising campaign on social media

von Oikarinen, Eeva-Liisa
Veröffentlicht in International journal of internet marketing and advertising (2017)

Factors affecting customers' willingness to receive mobile marketing

Veröffentlicht in Advertising and communication (2005)

Integrated marketing communications in mobile context

Veröffentlicht in International advertising and communication (2006)

Mobile customer relationship management : underlying issues and challenges

Veröffentlicht in Business process management journal (2007)

The mobile network as a new medium for marketing communications : a case study

Veröffentlicht in Handbook of research in mobile business (2009)