Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention

von Singh, Ramendra Pratap
Veröffentlicht in Global business review (2018)

The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship

von Singh, Ramendra Pratap
Veröffentlicht in Indian Institute of Management Bangalore IIMB management review (2021)

A study on exploring the factors influencing celebrity endorsement credibility

von Singh, Ramendra Pratap
Veröffentlicht in Global business review (2018)

Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation

von Singh, Ramendra Pratap
Veröffentlicht in Journal of retailing and consumer services (2021)