Special issue: marketing challenges and opportunities in India

Veröffentlicht 2018

Poor markets : perspectives from the base of the pyramid

von Singh, Ramendra
Veröffentlicht in Indian Institute of Management Calcutta Decision (2015)

Business-to-business (B2B) marketing practices in India

Veröffentlicht 2012

Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour : a conceptual model

von Singh, Ramendra
Veröffentlicht in Journal of medical marketing (2008)

An exploratory investigation into the hierarchical linkages between salespersons' sales call activities and customers' psychosocial benefits and terminal values

von Singh, Ramendra
Veröffentlicht in Journal of Indian business research (2011)

Special issue: CSR in a globalised world: emerging issues and challenges : emerging issues and challenges

Veröffentlicht 2018

Money, religiosity, and spiritual well-being : does it impact consumers' ethical beliefs? : evidence from India

von Singh, Ramendra
Veröffentlicht in Indian Institute of Management Calcutta Decision (2018)

Does my structural model represent the real phenomenon? : a review of the appropriate use of Structural Equation Modelling (SEM) model fit indices

von Singh, Ramendra
Veröffentlicht in The marketing review (2009)

Relational embeddedness, tertius iungens orientation and relationship quality in emerging markets

von Singh, Ramendra
Veröffentlicht in Asia Pacific journal of marketing and logistics (2008)

Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation

von Singh, Ramendra Pratap
Veröffentlicht in Journal of retailing and consumer services (2021)

Sustainability and marketing to socially connected consumers

Veröffentlicht 2014

Bottom of the pyramid marketing : making, shaping and developing BOP markets

Veröffentlicht 2019

Healthcare for the bottom of the pyramid

Veröffentlicht 2015

A new conceptualization of salesperson's customer orientation : propositions and implications

von Singh, Ramendra
Veröffentlicht in Marketing intelligence & planning (2012)

Does salesperson's customer orientation create value in B2B relationships? : empirical evidence from India

von Singh, Ramendra
Veröffentlicht in Industrial marketing management (2011)

Customers' value appraisals-suppliers' value propositions interaction process in developing new services : a case study from the natural gas industry

von Singh, Ramendra
Veröffentlicht in International journal of energy sector management (2012)

e-WOM : review and a new conceptualisation

von Agarwal, Ridhi
Veröffentlicht in The marketing review (2018)

Determinants of B2B salespersons' performance and effectiveness : a review and synthesis of literature

von Singh, Ramendra
Veröffentlicht in The journal of business & industrial marketing (2010)

SALCUSTOR : a multidimensional scale for salespersons’ customer orientation and implications for customer-oriented selling : empirical evidence from India

von Singh, Ramendra
Veröffentlicht in Journal of global marketing (2011)

BOP research meets macromarketing : content analysis of BOP-related research in the Journal of Macromarketing

von Singh, Ramendra
Veröffentlicht in Indian Institute of Management Calcutta Decision (2017)