How customer knowledge affects exploration : generating, guiding, and gatekeeping

von Sihvonen, Antti
Veröffentlicht in Industrial marketing management (2021)

Managing decline : a research overview

von Sihvonen, Antti
Veröffentlicht 2022

Generative mechanisms in project marketing : an agenda for inquiry

Veröffentlicht in Journal of global scholars of marketing science (2013)

"Managerial storytelling" : how we produce managerial and academic stories in qualitative B2B case study research

Veröffentlicht in Journal of global scholars of marketing science (2014)

Barriers to innovation diffusion in industrial networks : a systematic combining approach

von Huhtala, Juho-Petteri
Veröffentlicht in Field guide to case study research in business-to-business marketing and purchasing (2014)

That makes sense to me : openness to change and sensemaking in idea screening

von Sukhov, Alexandre
Veröffentlicht in International journal of innovation management (2018)

SERVITIZATION, HOW? DIFFERENT ROUTES TO TAKE

von Löfberg, Nina
Veröffentlicht in Spring Servitization Conference (8. : 2019 : Linköping) Delivering services growth in the digital era (2019)

Reimaging society through retail practice

von Hietanen, Joel
Veröffentlicht in Journal of retailing (2016)

Market orientation, innovation capability and business performance : insights from the global financial crisis

Veröffentlicht in Baltic journal of management (2014)