Marketing information disclosures : a review and research agenda

von Srinivasan, Raji
Veröffentlicht in Handbook of marketing and finance (2012)

Marketing leaders and social media : blending personal and professional identities

von Sihi, Debika
Veröffentlicht in Journal of marketing theory and practice (2018)

Managerial perspectives on crowdsourcing in the new product development process

von Zahay, Debra
Veröffentlicht in Industrial marketing management (2018)

Effects of offline ad content on online brand search : insights from super bowl advertising

von Chandrasekaran, Deepa
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

Effects of opening and closing stores on chain retailer performance

Veröffentlicht in Journal of retailing (2013)